Why Do I Need Social Media and Email Marketing for my UHelp Campaign?
The success of your UHelp campaign relies on positive publicity created by the Campaign Organizer and the entire Campaign Team. Every member of the campaign team must utilize their social media networks to build awareness and inspire others to donate to the cause they are supporting. Use social media marketing to educate, inspire and spark interest in potential contributors. Networks like Facebook, Twitter, Google+ and LinkedIn are great outlets to provide background information about your cause, communicate your accomplishments, and secure support for your campaign.
Begin by thanking the members of your Campaign Team for joining your cause. This is a good time to become familiar with email marketing platforms, if you don’t already use one. Kick off your campaign by sending an email to your Campaign Team that expresses your gratitude to have them on board. To kick off social media marketing, ask the members of your team to make a small donation ($1-$5).
As the members of your Campaign Team show their support with donations and posts about their personal involvement, their digital networks will be more likely to donate to your cause. The more donations and support your campaign receives from your campaign team, the more trust and credibility your campaign will earn, giving your campaign team’s close family, friends, colleagues and extended connections a better reason to donate. Each like, share, comment and question that results from these posts will help your campaign reach a wider audience and gain public support.
At UHelp, we understand that you may be new to social media and that these networks can be a little overwhelming. That’s just one of the things our UHelp Mentors are here for. You’ll be able to troubleshoot issues, ask questions and get expert advice on how to navigate social media sites, craft your posts and use social media marketing to build momentum and secure success for your campaign!
For now, UHelp-ers, here’s a little bit of homework…
Get to know the basics of these Social Media Platforms:
About the Author: Penny Pierce is a Staff Writer for UHelp.com